Turn your studio's enrollment and revenue goals into an intentional marketing plan.
You don't need another list of marketing ideas.
You need to know what your studio actually needs to grow, where that growth can come from, and whether the marketing you already have planned can get you there.
That's exactly what we're going to figure out together.
You're marketing. You're probably marketing a lot.
But can you answer this?
That's the question we're starting with.
Because your studio doesn't need more random marketing.
It needs a growth plan.
Not "set some goals." We'll use your actual numbers, current state, where you want to go, and figure out the real gap between them.
Maybe you need 50 more students. Maybe enrollment is fine, but one specific program needs attention. Maybe the bigger opportunity isn't enrollment at all.
Before we decide what to market, we need to know what the business needs.
Growth doesn't automatically mean "get more leads." That's the differentiator.
We'll look at the opportunities already inside your studio, including enrollment, conversion, retention, referrals, reactivation, existing families, program growth and capacity. Then we'll identify which ones actually make sense for your goals.
Now we'll look at what you already have planned for the rest of the season, and physically map it using the Marketing Planning Tool.
We'll map it out, spot the gaps, and figure out what actually deserves your attention.
| INITIATIVE | SEP | OCT | NOV | DEC | FEB | MAR |
|---|---|---|---|---|---|---|
| Ongoing Enrollment | ||||||
| Mini Programs | ||||||
| Referral Campaign | ||||||
| Re-Enrollment | ||||||
We fill this out together, live, using your studio's real numbers, not a hypothetical example.
This is not 90 minutes of me talking while you take notes you never look at again.
I'm Micaela, founder of The Streamlined Studio and StudioHQ, and I've spent years helping dance studio owners build businesses that don't require them to personally hold every piece together.
This one, I'm co-leading with Courtney DaValle, founder and owner of Alta Loma Dance Academy. Courtney has owned her studio for 12 years, grown her student base across multiple locations, and even runs part of her business remotely. She uses The Streamlined Studio Growth Method herself, and during the workshop she'll show you how she puts her own spin on it.
And one thing we see over and over? When enrollment isn't where you want it, the instinct is to reach for more marketing.
More posts.
More emails.
More ads.
Another promotion.
But before you decide what to post, email, advertise or promote, we need to answer a much more important question.
That's the work we're doing together on September 18.
Not another list of marketing ideas. Not another content calendar.
A real look at your studio, your goals, your opportunities and the plan that connects them.
Join me live and build your studio's growth plan with me.
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