CEO Academy — For Studio Owners Ready to Lead
A StudioHQ program for established studio owners

Stop running your studio. Start leading it.

You've figured out enrollment, hiring, recitals, and the crisis nobody else could've handled. CEO Academy is where you build the space to actually lead — through four focused sprints that follow the real rhythm of your season.

4focused CEO sprints, six weeks each
1operating rhythm: grow, measure, plan, lead
0trainings you'll "watch when things slow down"

You know how to run a dance studio.

You've survived recitals, parent emails, costume season, staff drama, and at least one situation that absolutely should have been someone else's problem.

But there's a difference between running your studio and actually having the space to lead it.

Because when you're buried in what needs your attention right now, the CEO work — looking at the numbers, planning ahead, building a team that doesn't need you for every answer — keeps getting pushed down the list.

And that's exactly what we're making space for inside CEO Academy.
What this isn't

This isn't a course library. It's implementation.

There's work between sessions. You'll look at numbers, make decisions, build plans, assign responsibilities, launch things, and measure things. The goal isn't for you to finish knowing more — it's for your business to operate differently because you were here.

Trainings you'll binge Info you'll collect Frameworks you'll forget
Who you're learning from

Someone who's actually done it, not just taught it.

Micaela, founder of The Streamlined Studio

Micaela

Founder, The Streamlined Studio

Micaela built The Streamlined Studio from the ground up while raising two kids, relocating for her husband's job, and running things solo during his military deployment. She knows what it takes to lead a business while life doesn't slow down for it. Clients keep coming back for her practical, no fluff tools, for how relatable she is, and for her ability to see the whole picture and solve the deep rooted issue instead of just patching the symptom.

Practical, organized tools Real and relatable coaching Solves root causes, not symptoms

Coached studio owners from six figures to seven figures, with a track record of real, measured growth, not just busy work.

Helped owners expand their space, open second locations, and in some cases run everything fully remote while staying profitable.

Clients have taken real maternity leaves and vacations mid season without falling behind, and their studios kept growing while they were away.

Hired to speak and coach for major organizations, including Keap and multiple Dance Masters chapters.

The four CEO sprints

Six weeks each. Built on each other. Ends with something changed.

Each sprint tackles a different part of your role as CEO — and ends with something built, decided, launched, measured, or delegated inside your actual business.

SPRINT 01
Sep 25 – Oct 30

Growth CEO

How are we intentionally growing this season?

Build the plan that keeps your studio growing. Set enrollment and revenue goals, map your marketing calendar, build stronger campaigns, assign the work, and launch.

You leave with a repeatable growth system — not marketing whenever you remember you should.
SPRINT 02
Jan 8 – Feb 12

Financial CEO

What is the business actually producing?

Dig into your financial health, class and program profitability, pricing, expenses, and capacity. Then forecast where your season is headed.

You leave knowing how your studio actually makes money — and what the numbers are telling you to do next.
SPRINT 03
Feb 26 – Apr 2

Visionary CEO

Knowing that, what should we build next?

Establish priorities and make decisions about programming, schedule, pricing, and registration before you need to start building it. Map dates. Build your 90 day plan.

You leave with a complete Next Season CEO Plan — and enough lead time for your team to execute it well.
SPRINT 04
Apr 16 – May 21

Leadership CEO

Who executes it, and how do I lead them?

Look at who you actually need, what everyone owns, what moves off your plate, and how you create accountability without becoming the human reminder app.

You leave with clearer ownership, stronger accountability, and a team the business doesn't fully depend on you to run.
Growth Financial Visionary Leadership
How the sprints connect

Grow. Measure. Plan. Lead. Repeat.

These aren't four random business topics. They build on each other, season after season.

Growth CEO

How are we intentionally growing this season?

Financial CEO

What is the business actually producing?

Visionary CEO

Knowing that, what should we build next?

Leadership CEO

Who is going to execute it, and how am I going to lead them?

New season. New goals. Growth CEO begins again.
Two ways to join

You don't have to commit to the whole Academy to start.

If one sprint is exactly what your business needs right now, join for that sprint. Or become a member and have ongoing access all year.

Standalone sprint

One sprint, done right

Choose the sprint that fits what your business needs right now. Come in, build the thing, leave with the system.

$497/ sprint
  • Six weeks of live sessions
  • The complete sprint curriculum and implementation process
  • Sprint worksheets, tools, and resources
  • Access to the private community channel for that sprint
  • Coaching, feedback, and accountability throughout
Join a sprint
Is this for you

CEO Academy works if you're ready to work on the business while you're inside it.

This is for you if

  • Your studio is established — you're past figuring out how to open and run one
  • The business works, but too much of it still depends on you
  • You want growth, but you want it intentional
  • You want to understand the numbers instead of avoiding them
  • You want your team to take more ownership
  • You're willing to actually do the work between calls

This probably isn't for you if

  • You're looking for someone to run your studio for you
  • You want a giant library of trainings to binge
  • You're brand new and still learning the basics of opening a studio
  • You know you won't have the capacity to implement anything right now
Grow. Measure. Plan. Lead. Repeat.

That's CEO Academy — the space to finally lead your studio instead of just running it.