Get a clear picture of where your studio’s money is going, what’s actually profitable, and what to do next.
Explore the Financial CEO Sprint ↓Stop running your studio. Start leading it.
You've figured out enrollment, hiring, recitals, and the crisis nobody else could've handled. CEO Academy is where you build the space to actually lead, through four focused sprints that follow the real rhythm of your season.
You know how to run a dance studio.
You've survived recitals, parent emails, costume season, staff drama, and at least one situation that absolutely should have been someone else's problem.
But there's a difference between running your studio and actually having the space to lead it.
Because when you're buried in what needs your attention right now, the CEO work keeps getting pushed down the list: looking at the numbers, planning ahead, building a team that doesn't need you for every answer.
This isn't a course library. It's implementation.
There's work between sessions. You'll look at numbers, make decisions, build plans, assign responsibilities, launch things, and measure things. The goal isn't for you to finish knowing more. It's for your business to operate differently because you were here.
Your studio is bringing in money. But is it keeping enough of it?
You can have a full schedule, a growing student count, and a bank account that still leaves you wondering:
Inside the Financial CEO Sprint, we’ll take the numbers you already have and turn them into a clear picture of how your studio makes money, where it’s slipping away, and what decisions could help you keep more of it.
Over six weeks, you’ll build your Studio Money Map: a practical financial workbook designed to help you understand your studio’s financial health, see what your programs contribute, evaluate your pricing and expenses, and make a plan for what comes next.
By the end, you’ll be able to:
- See your revenue, expenses, profit, owner pay, staff costs, and cash in one place.
- Understand what your programs bring in and what they cost to run.
- Identify where pricing, capacity, or expenses may be affecting profitability.
- Look ahead at where your season is headed and make decisions with more confidence.
Six live sessions with practical tools, coaching, and accountability. We will not meet on Friday, November 27.
Someone who's actually done it, not just taught it.
Micaela
Micaela built The Streamlined Studio from the ground up while raising two kids, relocating for her husband's job, and running things solo during his military deployment. She knows what it takes to lead a business while life doesn't slow down for it. Clients keep coming back for her practical, no fluff tools, for how relatable she is, and for her ability to see the whole picture and solve the deep rooted issue instead of just patching the symptom.
Coached studio owners from six figures to seven figures, with a track record of real, measured growth, not just busy work.
Helped owners expand their space, open second locations, and in some cases run everything fully remote while staying profitable.
Clients have taken real maternity leaves and vacations mid season without falling behind, and their studios kept growing while they were away.
Hired to speak and coach for major organizations, including Keap and multiple Dance Masters chapters.
Six weeks each. Ends with something changed.
Each sprint focuses on a different part of your role as CEO. They connect throughout the season, but you can join with whichever sprint your business needs most right now.
Growth CEO
Stop starting with what to post. Turn your growth goals into an intentional marketing plan, build a stronger offer and message, and turn that strategy into one real campaign your team can execute, launch, and measure.
Financial CEO
Dig into your financial health, class and program profitability, pricing, expenses, and capacity. Then forecast where your season is headed.
Visionary CEO
Establish priorities and make decisions about programming, schedule, pricing, and registration before you need to start building it. Map dates. Build your 90 day plan.
Leadership CEO
Look at who you actually need, what everyone owns, what moves off your plate, and how you create accountability without becoming the human reminder app.
Grow. Measure. Plan. Lead. Repeat.
These aren't four random business topics. They build on each other, season after season.
Growth CEO
What does the business need, and what campaign gets it there?
Financial CEO
What is the business actually producing?
Visionary CEO
Knowing that, what should we build next?
Leadership CEO
Who is going to execute it, and how am I going to lead them?
First, we built the plan to grow. Now let’s make sure that growth is working for your bottom line.
During Growth CEO, we focused on setting goals and creating a campaign to move the business forward. In Financial CEO, we’re looking at what the business is actually producing, so you can make your next decisions with the full picture in front of you.
You don’t need to have completed Growth CEO to join Financial CEO. You can jump in right here.
Explore the Financial CEO SprintWhat you walk away with.
Real tools built inside the sprints, not a folder of generic templates. Here is what shows up in your business by the end of each one.
From the sprints
- A Season Growth and Marketing Calendar built around your actual goals
- A campaign strategy, offer, and messaging framework you can reuse all season
- A Growth KPI Dashboard and one real campaign planned, launched, and measured
- A clear read on profitability, pricing, and where the money is really going
- A complete Next Season CEO Plan with a 90 day execution plan
- Clearer team ownership and an accountability structure that holds without you
Every sprint includes
- Six weeks of live sessions, not pre-recorded lessons
- Worksheets, tools, and resources for that sprint's curriculum
- Coaching, feedback, and accountability throughout
- Access to the private community channel for that sprint
- Real work on your actual studio, not a hypothetical one
Community and support
- A private community of studio owners doing this work alongside you
- Direct access to Micaela to bring your real, specific questions
- Support that does not end when a sprint ends
- A place to bring what changed and figure out what is next
Plus four bonus sessions, exclusive to CEO Academy members.
You don't have to commit to the whole Academy to start.
Join Financial CEO on its own, or become a member and get Financial CEO plus the sprints that follow.
Join Financial CEO
Six weeks on your numbers, November 6–December 18, 2026. Come in, build your Studio Money Map, and leave knowing what to do next.
- Six live Financial CEO sessions
- The Studio Money Map and sprint resources
- Coaching, feedback, and accountability during the sprint
- Access to the private community channel for the sprint
- Lifetime access to the Financial CEO session replays
Ongoing CEO support
For the studio owner who wants a place to keep doing the CEO work all year, not just help with one piece of the business.
- Access to upcoming CEO Academy sprints
- Live participation and sprint replays during active membership
- Year-round access to the private community channel
- Bonus workshops and pop-up coaching between sprints
- The member-exclusive sessions listed below
- Three-month minimum; cancel anytime after that
Membership includes the sprints offered during your active membership and their replays. Previously completed sprints, including Growth CEO, are not included when you join now.
- Enrollment Launch Mini Sprint: Feb 19 – Mar 5, 2027
- Extended Leadership Session: Apr 23, 2027
- CEO Support Room: weekly coaching and accountability through recital season, May 7 – May 28, 2027
- Annual Review: Jun 11 & 18, 2027
CEO Academy works if you're ready to work on the business while you're inside it.
This is for you if
- Your studio is established: you're past figuring out how to open and run one
- The business works, but too much of it still depends on you
- You want growth, but you want it intentional
- You want to understand the numbers instead of avoiding them
- You want your team to take more ownership
- You're willing to actually do the work between calls
This probably isn't for you if
- You're looking for someone to run your studio for you
- You want a giant library of trainings to binge
- You're brand new and still learning the basics of opening a studio
- You know you won't have the capacity to implement anything right now
Before you join Financial CEO.
Do I have to complete Growth CEO before joining Financial CEO?
No. Each sprint stands on its own, so you can start with the area your studio needs most. Financial CEO is a great place to jump in if you’re ready to understand your numbers and make more informed decisions.
Will I get access to the Growth CEO Sprint if I join now?
No. Growth CEO is wrapping up, and membership includes the sprints offered during your active membership moving forward. New members will begin with Financial CEO and have access to upcoming sprints while their membership is active.
What if I can’t attend a session live?
CEO Academy members have access to sprint replays during their active membership, so you can catch up when it works for you.
If you join Financial CEO on its own, you’ll have lifetime access to the Financial CEO replays.
How much time should I plan to spend between sessions?
Plan for approximately 1–2 hours between sessions. You’ll use that time to gather your numbers, work through your Studio Money Map, and apply what we cover to your own business.
Do I need to be good with spreadsheets or understand accounting?
No accounting degree required. The Studio Money Map is designed to help you organize and understand your numbers step by step. You will need to gather and enter your studio’s financial information so the workbook can help you see what’s happening in your business.
What’s the difference between joining the sprint and joining the membership?
The standalone sprint gives you the Financial CEO experience. The membership gives you Financial CEO plus ongoing access to upcoming sprints, community support, and member sessions while your membership is active.
Do I need StudioHQ to participate?
No. CEO Academy teaches you the strategy and gives you tools to work through it. StudioHQ is a separate platform you can use to help implement parts of your business, but it isn’t required for CEO Academy.
Is this the same as the Studio Money Map workshop?
The workshop introduces the process and helps you start thinking differently about your studio’s finances. In the Financial CEO Sprint, you’ll work through your own numbers over six weeks using the Studio Money Map, with coaching and accountability along the way.
Will someone do my bookkeeping or give me tax advice?
No. Financial CEO is business coaching, not bookkeeping, accounting, or tax services. You’ll learn how to read your numbers, see what they’re telling you, and get coaching on the business decisions that come next, like pricing, programs, staffing, and expenses.
Your bookkeeper and CPA are still the right people for keeping your books, filing taxes, and answering tax or legal questions. The good news: you’ll walk into those conversations knowing exactly what to ask.
You deserve to know what all that hard work is producing.
Your studio’s numbers can tell you more than whether there’s money in the bank today. They can help you decide what to change, what to protect, and what’s possible next.
Join us for Financial CEO and build your Studio Money Map with guidance, practical tools, and a room full of studio owners doing the work alongside you.